May 7, 2023
Packaging has proven to be an effective way of marketing any product and standing out from the competition. However, when it comes to custom cannabis packaging, a lot of technicalities is involved.
This is because custom cannabis packaging requires a person to have a knowledge of different options and the most suitable for their product and brand. Also, they would need to consider packaging the product in a way that appeals to the target market without the risk of breaking regulatory laws.
Essentially, this article will delve into the various custom cannabis packaging available. It will also explain the effect of packaging on marketing a product.
The Various Types of Custom Cannabis Packaging
There are different types of custom cannabis packaging. Each of these packaging systems is suitable for specific forms of cannabis. Some of the common custom cannabis packaging are:
#1. Blister Packages
Blister packaging consists of a clear plastic cavity. They are used in packaging different products such as pharmaceuticals, electronics, and even toys. Also, they have shown to be great in packing cannabis whether in the form of edibles, pre-rolls, capsules, or vape cartridges.
Another advantage of blister packaging is the fact that they are typically tamper-resistant. Furthermore, the blister package is efficient in protecting products from moisture, and air which often leads to degradation. Additionally, they can be designed to be child-resistant.
#2. Resealable Containers
Resealable containers are quite popular for custom cannabis packaging. This popularity is a result of the benefits that come with using them. Resealable containers allow a person to use part of the product and safely seal the rest away, eliminating the possibility of degradation.
Furthermore, they are sustainable in the sense that resealable containers can be reused. However, it is important to note that regulations in some states require that these containers be opaque. Primarily, this is to prevent the product from getting attention from an unintended audience.
#3. Vials
Typically vials are small cylindrical containers made of glass or plastic. They are one of the best options for storing cannabis extract/oil. Essentially, vials provide airtight containment of product, preventing the entrance of air and moisture. Also, using vials helps to avoid spillage. Furthermore, they possess a child-resistant feature and are portable.
#4. Silicon Jars
Storing concentrates cannabis requires using the right container. This is because concentrates most times are sticky and can be difficult to get it out of the package completely. An efficient method of storing concentrates is through silicon jars. Concentrates such as shatter, rosin, distillate, and wax are unable to stick to the sides of a silicon jar because of their non-stick properties.
#5. Bold Cartridges
Bold cartridges are designed for vaping. They are made out of different materials such as glass, ceramic, and metals. These materials help hold the oil which eventually becomes heated during the process of creating vapor for inhalation.
The bold cartridge is an innovation that has been quite successful as a result of its benefits. For a start, they are easy and convenient to use. Also, bold cartridges provide a discreet means of using cannabis.
#6. Mylar Bags
Mylar bags are made of plastic. They are an efficient way of storing a large amount of dried cannabis. Furthermore, mylar bags are resealable, making it possible for a person to use a part of the product and seal the rest way. Additionally, mylar bags are typically opaque. As such, it helps in concealing its content. Also, they are light/odour resistant.
Marketing Through the Right Custom Cannabis Packaging
Using the right custom cannabis packaging plays a vital role in marketing a brand, consequently ensuring that it stands out from competitors. Some of the ways through which the right custom cannabis packaging influences marketing are:
#1. Establishment of Brand Identity
Organizations can establish their brand identity when they employ the use of a unique and effective packaging system. An effective packaging system gives room for the showcasing of distinctive design elements which set apart a brand. Also, the best custom cannabis packaging allows for the display of logos and color schemes necessary for establishing a brand’s identity.
#2. Convenience
Convenience is a major feature of effective custom cannabis packaging. Consequently, there is a high tendency for people to go for a product if they find it convenient to use. As such, a brand can have an edge over others if its packaging ensures convenient usage.
#3. Ensures the Delivery of Quality Product
The right custom cannabis packaging ensures that a brand becomes known for delivering quality products. This is because a correctly chosen packaging system helps to maintain the freshness of the cannabis right from the period of production to consumption. Subsequently, the freshness of the product can be a selling point during the process of marketing.
Bottom Line
Packaging is an aspect that you cannot overlook during production. This is as a result of the fact that it can affect the marketing of your product and its ability to stand out. Also, proper packaging gives users a positive experience and keeps them coming back to make purchases.